Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from britahome.com (the “Site”).
Section 1 – What Information We Collect
When you make a purchase from our store, we collect the personal details you provide, such as your name, address, and email address, to complete the transaction.
As you navigate through our store, we automatically capture your device’s Internet Protocol (IP) address, which helps us understand your browser type and operating system for a better user experience.
Email marketing (if applicable): With your consent, we may send you promotional emails featuring store news, product launches, and other relevant updates.
Section 2 – Consent
How do I buy my consent?
When you share personal details with us to complete a transaction—such as verifying your payment method, placing an order, arranging shipment, or processing a return—we consider that as your agreement to let us collect and use that information for the stated purpose only.
If we request your information for any additional purpose, like marketing, we will either ask you directly for explicit consent or offer you the option to decline.
How do I withdraw my consent?
If you previously agreed and later decide to change your mind, you can withdraw your consent for us to contact you or continue using or sharing your information at any time by reaching out to us at service@britahome.com.
Section 3 – Disclosure
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Payment:
1. Pay With PayPal
We support payments via PayPal. When you complete an order using PayPal or a credit/debit card, you’ll be redirected to the secure PayPal checkout page.
2. Privacy Policy
At Brita Home, we value your privacy as much as our own. That’s why we never sell, trade, or share your personal information with third parties.
Our Privacy Policy explains in detail how we gather, protect, and may use your data.
Section 4 – Third-Party Services
In general, third-party providers we partner with will only collect, use, and disclose your personal information as needed to perform the specific services they offer to us.
However, some third-party services—such as payment processors and gateways—have their own privacy policies regarding the data we’re required to share for completing your purchase.
We strongly recommend reviewing their privacy policies so you understand how your personal data may be handled by them.
Please note that some of these providers may be based in or operate facilities located in jurisdictions different from yours or ours. If you proceed with a transaction involving such providers, your information may be governed by the laws of those jurisdictions.
For example, if you’re located in Canada and your payment is processed through a gateway based in the United States, your information may be subject to U.S. laws, including the Patriot Act.
Once you leave our store’s website or are redirected to an external site or app, this Privacy Policy and our Terms of Service no longer apply.
If you click on links found within our store, they may take you to other websites. We are not responsible for the privacy practices of those external sites and encourage you to read their privacy policies carefully.
Section 5 – Security
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it’s not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
If you provide us with this information in conjunction with your credit card information, the knowledge is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Section 6 – Cookies
What are cookies?
A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use several different cookies on the LatteX website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information when you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies in our Privacy Policy.
What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.
We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
- User-centric security cookies detect authentication abuses for a limited persistent duration like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
- Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g., image quality, network link speed, and buffering parameters).
- Load balancing session cookies are used for the duration of the session to identify the same server in the pool for the load balancer to redirect user requests appropriately.
- User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
LatteX is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
- First-party analytics cookies: We use these cookies to estimate the number of unique visitors, improve our and our merchants’ websites, and detect the most searched-for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use them to learn how our and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
- Third-party analytics cookies—We also use Google Analytics and the other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how to opt out of Google Analytics, see below.
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ‘like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third-party services place cookies that are also used for things like behavioral advertising, analytics, and/or market research.
Merchant Storefronts
When merchants use our platform to power their online stores, we place the following cookies for visitors to their stores:
Cookies Necessary for the Functioning of the Store:
| Name | Function | Duration |
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used to track a user’s session through the multi-step checkout process and keep their order, payment and shipping details connected. | 24h |
| _lattex_country | For shops where pricing currency/country set from GeoIP, that cookie stores the country we’ve detected. This cookie helps avoid doing GeoIP lookups after the first request. | session |
| _lattex_m | Used for managing customer privacy settings. | 1y |
| _lattex_tm | Used for managing customer privacy settings. | 30min |
| _lattex_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Used to store a user’s preferences if a merchant has set up privacy rules in the visitor’s region. | 1y |
| _cmp_a | Used for managing customer privacy settings. | 1d |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | 2w |
| cart_sig | A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_lattex_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| discount_code | Used in connection with checkout. | session |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used to identify a user after they sign into a shop as a customer so they do not need to log in again. | 1y |
| lattex_pay | Used in connection with checkout. | 1y |
| lattex_pay_redirect | Used in connection with checkout. | 1 hour, 3w or 1y depending on value |
| source_name | Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. | session |
| storefront_digest | Stores a digest of the storefront password, allowing merchants to preview their storefront while it’s password protected. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_prefill | Used in connection with checkout. | 5m |
| checkout_queue_token | Used in connection with checkout. | 1y |
| checkout_queue_checkout_token | Used in connection with checkout. | 1y |
| checkout_session_token | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication | 24h |
| identity-state-<<token>> | Used in connection with customer authentication | 24h |
| identity_customer_account_number | Used in connection with customer authentication | 12w |
| card_update_verification_id | Used in connection with checkout. | 20m |
| customer_account_new_login | Used in connection with customer authentication | 20m |
| customer_account_preview | Used in connection with customer authentication | 7d |
| customer_payment_method | Used in connection with checkout. | 1h |
| customer_shop_pay_agreement | Used in connection with checkout. | 20m |
| pay_update_intent_id | Used in connection with checkout. | 20m |
| localization | Used in connection with checkout. | 2w |
| profile_preview_token | Used in connection with checkout. | 5m |
| login_with_shop_finalize | Used in connection with customer authentication | 5m |
| preview_theme | Used in connection with the theme editor | session |
| lattex-editor-unconfirmed-settings | Used in connection with the theme editor | 16h |
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Many of the third-party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt-out through the privacy policy links listed above.
Section 7 – Age Of Consent
By using this site, you represent that you simply simply simply simply are a minimum of the age of majority in your state or province of residence, or that you simply simply simply simply are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
Section 8 – Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the online site. If we make material changes to this policy, we’ll notify you here that it has been updated so that you’re aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information could even be transferred to the new owners so that we can always sell products to you.
Inquire questions and obtain up-to-date information.
Customer Support Team
Email: service@britahome.com
Address: 9024 Silsby Dr, Fort Worth, Texas 76244, United States
Call: +1 (678) 632-3923
We’re here to help from 9 AM to 9 PM Eastern Time, 7 days a week (Closed on holidays)